Build around Facebook because their friends have liked X

Posted by bryanzug - 2009/03/23

Scoble had a great article on Saturday describing how Facebook is positioned to serve higher quality information to people and, in doing so, why it will continue to grow into the center of attention for the majority of web users (and a target for effective marketing).

He offers this foodie example —

You pull out your iPhone or Palm Pre or Android or Blackberry or Windows Mobile doohickey and click open the Facebook application. Then you type “sushi near me.”

It answers back “within walking distance are two sushi restaurants that more than 20 of your friends have liked.”

Wait a second. “Friends have liked?”

And that is a great summary of the emerging power of Facebook in an easy to understand story.

A friend’s recommendation (when it’s easy to find and is contextually relevant) will always trump other forms of marketing / advertising — it’s the easiest way to find a good restaurant, the hot spot of the hour, or that “today only” deal we’ve all been on the lookout for.

Because Facebook is built around these relationships from the ground up, it will continue to trump Twitter (and may even best Google eventually) as the most effective place to focus many marketing efforts.



When your TV is a docking station, who needs a Tivo (or Boxee)?

Posted by bryanzug - 2009/03/01

At lunch with Brian Dorsey last week, I noted how I was using my TV as more of a docking station these days.

A couple of years ago I made my way over to “Mantasyland“, and bought a 50 foot SVGA cable and some 1/8” stereo jack extensions to set things up.

While I’ve been doing the obvious Boxee/Hulu/Netflix things with it, I found myself doing something even a bit more interesting this week.

MindMeister: To Watch

I’ve been using MindMeister, the online collaborative mind mapping tool, to help me track all of those video links that I really want to watch, but never get time to throughout the day.

With MindMeister, I can just email or tweet things into my main map (which I call “Bryan’s Brain”) — so I get a great list of stuff to watch, without interrupting my flow at all.

So every night, I have this node of great video content that my FOAF filter has been saying I should pay attention to — things from my tweeps and their friends — along with stuff I find interesting as I graze the interwebs.

Subjects range from art to tech to culture to philosophy to biz, etc. When you look at it all, it’s like a free graduate education in a bunch of interesting stuff.

In thinking about it a bit this AM, it seems like this “To Watch” list is much more interesting than anything Boxee or Tivo could ever deliver.

I’m thinking about a routine where, once the kids are in bed, we might just open this node and get our brains on.



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