Blog or Project Log: Selling disruptive tools on the inside

Posted by bryanzug - 2006/08/24

Jay Cross has a great post this AM about the need to find compelling language that can drive experimentation and adoption of blog, podcast, and wiki types of tools inside of organizations ––

It’s time for us to come up with a vocabulary that’s not an obstacle to installing learning technology. Take the word blog. For some people, the word sets off alarm bells. They envision amateurs, threatening hackers, neo-nazis, the Drudge Report, people obsessed with kittens, semi-literates, unverifiable nonsense, spammers, porno freaks, political extremists, teen age confessionals, MySpace flirts, people who are out of control and lawsuits waiting to happen.

It’s enough to give disruptive technology a bad name.

So let’s not speak of blogs or slimeheads. Let’s talk about Project Logs. Or Collaborative Project Documentation. Or Knowledge Logs. Or professional journals.

<bagoftricks>Project log –– hmm, that could work.</bagoftricks>



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  1. Of course, being dubbed a blogger doesn’t have to be a bad thing. A seachange is upon us when a dedicated job board for companies who are hiring bloggers is launched.

    Comment by Gabe Anderson — August 24, 2006 #

  2. Interesting Gabe — will check it out.

    Comment by Bryan Zug — August 24, 2006 #

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