Creating Passionate Users: Face-to-Face Trumps Twitter, Blogs, Podcasts, Video…

Posted by bryanzug - 2007/03/16

God bless Kathy Sierra.

Over the last few months I’ve found myself trying to explain the deepening (and real community) aspects of meatspace interactions that my wife Jen and I have been drawn into as a result of participating in online community.

Ruthie's Shoes at Northern Voice 2007

Usually we are trying to explain to business colleagues or friends or family or members of our church that, yes, indeed — online community is a part of real community and not the equivalent of social cheese-whiz that some describe it to be.

But, yeah — as I’m working to explain it I often see eyes begin to glaze over — and I can tell that folks are either not buying it or I’m not communicating very well.

Which leaves me — searching for ways to compellingly relate how online community has become real community for us — looking for the stories and patterns that engage both the emotion and the intellect.

Enter Kathy Sierra.

This morning I read her post from yesterday describing her keynote at SXSW. The post is called Face-to-Face Trumps Twitter, Blogs, Podcasts, Video… and is full of great passages on how all this social web software drives a deeper desire for face-to-face community.

My favorite quote —

…all our globally-connecting-social-networking tools are making face-to-face more, not less desirable. Thanks to the tools y’all are building, we now have more far-flung friends–including people we’ve never met f2f–than ever before. We now have more people we want to connect with in the human world, often after years of electronic-only contact.

Nice insight — sticking that pattern in my bag of tricks — something tells me the “online community isn’t real community, is it?” questions aren’t gonna stop anytime soon — this stuff is continuing to disrupt everything.

Did I mention that my mom who just got her first computer for Christmas is now IM’ing all the time — the world really is getting flat.



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