Posted by bryanzug - 2007/02/17
That’s cool cover design. And it got me to look at and buy the book. The six points of stickiness it covers —
I was just having a ‘discussion’ the other day about stickiness with a colleague of mine — what are the things that get an idea or a presentation to stand out and stay with? What are the characteristics of ideas that, when released into the world around us, make them take flight and establish a life of their own?
Hard questions — especially amidst all of the ‘noise of the age’ that clutters our current generations, from MySpace to Baby Boomer to Seasoned Citizens.
Me? I come down with most of the things on this list — so it’s timely.
Him? Not so much — instead he called catering to such things entertainment — and, well, he’s in the education business, not the entertainment business.
I was surprised again at how some lies die such slow deaths.
If you are in any kind of educational endeaver please drop this from your language — we are not in the entertainment business — we are in the attention span business.
And if you are not working to make your material sticky, then you are just wasting a lot of people’s time.
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