Amnesty International: “It’s not happening here but it’s happening now”

Posted by bryanzug - 2006/06/13

Posting this here because it is such a great combination of design that provokes me beyond complacency. Caught this reference on 37 signals the other day to a new ad campaign Amnesty International is running in Switzerland.

Amnesty International it's not happening here but it's happening now example

Series is titled “It’s not happening here but it’s happening now”

wow.

Images are close-ups of currently occurring tortures and violence with transparent backgrounds that are inserted into bus/strain stop shelters.

Effect brings the given event right there to your doorstep so to speak — very engaging.



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