Whitespace: 34% More Retention in Half the Time

Posted by bryanzug - 2007/03/14

Cool article this AM from the USC Annenberg Online Journalism Review. It’s a review of an eyetracking research study called “Eyetracking points the way to effective news article design“.

Best quote —

“What if you could engage users in a story for about half the time, yet have them remember about 34 percent more of the content?”

Visit the article for cool screenshots of the noted before and after design. Main takeaways are that retention increased with a redesign that emphasized —

  • Increased white space
  • Concise main idea
  • Removal of unnecessary images
  • Shortened lines of text
  • An added graphic for each restaurant ranking


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